Helping A Professional Organization To Focus On What Matters Most

Challenges:
The American Association of Nurse Life Care Planners is a fairly new organization run by volunteers (in a growing professional field) who were all busy running their own growing practices. The organization holds an annual conference which needed marketing, public relations support and graphics that would “speak” to their audience of nurses, legal professionals and companies that serve their market.

Solutions:

• Development of a well thought out 12 month marketing campaign
• Creation of exhibitor information/sponsorship information sales program
• Creation of outreach to existing and potential members
• Press placements in industry and professional publications

Results:
The organization recieved the highest member retention rates, largest attendance and exhibitor sales since they were founded.