About Us


It’s been behind some of the biggest business successes in the world.  It’s what gives some companies the edge over other companies.  It’s what businesses need in order to get ahead in an increasingly competitive business climate.  And at SmartMarketing Communications it’s what we do best.

Creativity. Insight. Talent. Passion. And a staff that, every day, provides the smart thinking — and solid results — that help you rise above your competition. See why our professionals are different. Then see the difference that our experienced smart thinking – and SmartMarketing — can make for you.

SmartMarketing Communications, serving Long Island, New York, Albuquerque (ABQ), New Mexico, North Carolina, South Carolina and Beyond.


Lucy Rosen, Chief Solutions Officer

Lucy Rosen

Chief Solutions Officer

Lucy Rosen is a nationally renowned business strategist, entrepreneur and author who is known for her ability to help professionals grow and expand their businesses through effective marketing, public relations and networking activities.   For nearly three decades, Lucy has been helping clients build powerful strategic alliances to enhance their businesses, and is considered by many to be a visionary in creating and expanding business opportunities through innovative marketing campaigns — and the power of networking.  She has been recognized both locally, and nationally, for her business leadership, and has served as a speaker at events throughout the country on a variety of topics surrounding marketing, business-building and networking.  In addition to her latest book, Fast Track Networking; Turning Conversations into Contacts, she is the author of a series of business “how to” booklets for women, and writes for both women’s and business publications.  Known for her business leadership and having earned the reputation as “The Queen of Networking”, she is frequently interviewed by the media, and has been quoted and featured in numerous national and local press outlets, including The Wall Street Journal, Working Mother, Pink Magazine, Newsday, Martha Stewart Radio, Long Island Business News, Networking Magazine, the Albuquerque Journal and Albuquerque The Magazine. Awards and Honors

  • Long Island’s “Top 40 Under 40” – 1999
  • Long Island’s “Top 50 Women”- 2002, 2003 and 2005
  • Long Island’s “Top 50 Women Hall of Fame”- 2005
  • Pathfinder Award for Women in Business, Town of Hempstead, New York- 2006
  • Keynote, Women Against MS Luncheon- 2007
  • Woman of Distinction, Distinction Magazine- 2008
  • Long Island’s Top “50 around 50”- 2009
  • Author, Fast Track Networking: Turning Conversations Into Contacts – Career Press, June 2010
  • Current President of New Mexico Association for Women in Communications

Visit her website here!  www.lucyrosen.com

What do you consider your greatest accomplishment professionally? Personally?

My greatest personal accomplishment was writing Fast Track Networking, Turning Conversations into Contacts and having a publisher publish it before I turned 50! My greatest professional accomplishment (thus far) has been keeping a very talented group of people together that are the best at what they do to allow SmartMarketingCommunications to thrive.

What is your favorite movie?

My favorite movie is Shrek (1)

Who do you most admire (living or dead) and why? Admire?

All single mothers that don’t give up, And don’t give in- All women entrepreneurs that have a dream of owning their own business and the ones that actually go for it.

You are stuck on an island and can have only one meal for the rest of your life and one possession–what are they?

The same meal every day? I think it would have to be special k with berries – and milk- my one possession would need to be a camera with unlimited storage space.

What’s your favorite quote?

What would you attempt to do if you knew you couldn’t fail

If you weren’t in PR and Marketing, what would you be doing?

What else is there?

Ellen Linnemann, VP of PR & Client Relations

Ellen Linnemann

VP of PR & Client Services

Ellen Linnemann has more than 25 years of public relations experience and has been an instrumental member of a number of leading public relations agencies in the New York area. In her most recent position before joining SmartMarketing Communications. Ellen was an Account Supervisor at Porter Novelli Public Relations in Manhattan. She has written and developed consumer brochures and other key collateral materials for clients such as SmithKline Beecham, Glaxo, Inc., Novartis and Pfizer. In addition, she has orchestrated numerous successful press conferences, media tours and other special events to generate both nationwide and local publicity for her clients.  Ellen’s experience has covered all aspects of developing and implementing public relations campaigns for major consumer, healthcare and business-to-business clients. Her experience includes speech writing, spokesperson training, product campaign launches and coalition building with key third-party organizations.

What do you consider your greatest accomplishment professionally?  Personally?

My greatest professional accomplishment was, early on in my career, having been part of the team which won a Silver Anvil award from the Public Relations Society of America (considered the public relations profession’s most prestigious honor, and the “Oscar” of the PR industry) for a national campaign we created on behalf of the American Egg Board to communicate the value, and safety, of “the incredible edible egg.”  Personally, my greatest accomplishment came when I realized that I could help a community member in need through my public relations skills and and contacts — and, as a result of my outreach to the local media to help a little boy with a rare cancer in need of a bone marrow transplant, literally hundreds of people lined the streets for a Bone Marrow Registry drive to  to see if they were a match.  In addition, my greatest personal accomplishment is having raised two bright, dynamic and talented daughters — who both seem to have somehow inherited my love of writing and communications and who are planning to enter the field!

What is your favorite movie?

1987’s Broadcast News — not because it centered around the world of journalism and the news industry, but because nothing is funnier than the sweating scene with Albert Brooks.

Who do you most admire (living or dead) and why?

Like many women, I truly admire Hillary Clinton for her leadership, intelligence and for the positive role model she has been for so many women in showing the world that you can truly “have it all.”  Most of all, I admire her for having done such an amazing job as a mother and keeping Chelsea out of the media spotlight, and on the right track, while being in the public eye.  It’s hard enough raising teenage daughters today — I can’t imagine doing it while being part of the most high-profile family in the country at the same time!

You are stuck on an island and can have only one meal for the rest of your life and one possession — what are they?

For my possession, it would have to be my laptop.  And for my meal, two California Rolls and a Spicy Tuna with Crunch roll.  Oh, and anything from Seasons 52.

What’s your favorite quote? “Never let the fear of striking out keep you from playing the game” — which, I think was a Babe Ruth quote, but which was later quoted in A Cinderella Story!

If you weren’t in PR and Marketing, what would you be doing?

Writing for The Daily Show with Jon Stewart or Saturday Night Live.  Or working on the next great American novel.

Lindsay Doyle, VP of Creative Services

Lindsay Doyle

VP of Creative Services

Lindsay Doyle joined SmartMarketing Communications in 2005 and in 2007, she became the Director of Creative Services of the agency.  As Director of Creative Services, Lindsay oversees all marketing (traditional, web and social media), design, advertising and branding programs for all agency clients. Lindsay has a knack for creating effective and inspiring material that benefits our clients tremendously. Meeting every deadline and often exceeding client expectations, Lindsay enjoys a reputation for being a very hard-working, intelligent, and focused individual.  She was the lead designer on two agency projects which were recognized at the Long Island Advertising Club – Best of Long Island Awards- winning both a Silver and Bronze Certificate of Excellence.  Lindsay holds various industry awards and honors for her design, advertising and campaign work.

What do you consider your greatest accomplishment professionally? Personally?

My greatest personal accomplishment is that I was able to successfully follow my childhood dream of making the move from a small town Ohio girl to big city career woman. Professionally, developing some incredible brands from the ground up. Many of which, are now thriving, incredibly successful organizations.

What is your favorite movie?

I tell people it’s The Deer Hunter, but it’s really Uncle Buck.

Who do you most admire (living or dead) and why?

Andy Warhol (who began his career as a commercial illustrator, wink.) because he forced us to look at and debate celebrity and advertising culture as artistic expression.

You are stuck on an island and can have only one meal for the rest of your life and one possession–what are they?

The butcher’s steak with baked mashed potatoes and the radishes with butter from St. Anselm’s in Williamsburg, Brooklyn.  And I’d bring my iPhone (with unlimited battery power).

What’s your favorite quote?

“Little hinges swing big doors” – W. Clement Stone

If you weren’t in PR and Marketing, what would you be doing?

Rock star, obviously.

Ruth Bashinsky, Client Liaison/Publicist
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Ruth Bashinsky

Client Liaison/Publicist

Ruth Bashinsky has been a journalist for more than 15 years. She worked for 10 years as a general assignment reporter/staff writer for the New York Daily News. In her role she has covered a variety of beats, including news/breaking news, television, fashion, entertainment, pets, a variety of lifestyle/feature stories and the Russian beat. Currently, she is a freelance writer/reporter for Newsday and the New York Times.

Ruth also has extensive experience in public relations/marketing and has worked with a variety of non-profit organizations — Muscular Sclerosis Society, Hospice Care Network. She has also taken the lead with a variety of corporate clients including, but not limited to:  White Coffee, Capell Vishnick Law Firm, Sun Staches, House Monkey, Steven Joseph and leading experts — Dr. Linda Levine-Madori, author of the TTAP Method (Therapeutic Thematic Arts Programming for Older Adults) and Board Certified Pediatrician/Author, Dr. Mary Ellen Renna. Ruth has secured media placements for her clients on television, radio, newspapers and magazines as well as on-line media/news sources.

When Ruth is not working, she is working on her own personal writing projects. Some of her other work has been featured in Newsday, New York Times, Marie Claire, Self, Parenting, Animal Fair, Bridal Guide, New York Real Estate Journal, HOUSE, the Patch and DogTV.com.

What do you consider your greatest accomplishment professionally? Personally?

My greatest accomplishment professionally was covering 9.11. It was an unspeakable horror and the worst tragedy and biggest story to hit our city. Working as a reporter for the Daily News, part of my role was to report on the tragedy and interview people who were looking for their loved ones. An incredibly emotional time I will never forget.

My greatest accomplishment personally was becoming a mother. I know it may sound quirky, but it is true. Having children (I have three daughters) has taught me how to be a better person, friend, daughter, sister, and citizen.

What is your favorite movie?

Cannot pick just one. I love documentaries and the Old Hollywood classics. Casablanca; Indiscreet; Breakfast at Tiffany’s; Mildred Pierce, etc. Most recent movie I fell in love with was Lion, starring Dev Patel, an incredibly compelling story. Need to throw in Rocky and Saturday Night Fever. Sorry, I  grew up in Brooklyn in the 70s/80s and yes! The Breakfast Club, in case you asked.

Who do you most admire (living or dead) and why?

Malala Yousafzai is someone I admire. A remarkable young woman, who is not only the youngest Nobel Prize laureate, but also an outstanding role model for all.

Others are Eleanor Roosevelt, Golda Meir, Elie Wiesel. These were survivors and people who demonstrated strength, courage and leadership.

I also admire my mother for being such an amazing person and my biggest cheerleader… always.

You are stuck on an island and can have only one meal for the rest of your life and one possession–what are they?

Meal: Pizza, dark chocolate and a good bottle of Cabernet. 

Possession: Cell phone (so I can call for help!)

What’s your favorite quote?

Could not only pick one. Here are a few:

“You must do the things you think you cannot do.” – Eleanor Roosevelt

“You must never be fearful about what you are doing when it is right.” – Rosa Parks

“When the whole world is silent, even one voice becomes powerful” – Malala Yousafzai

If you weren’t in PR and Marketing, what would you be doing?

Hmmm … I’m already living the dream, so that’s a tough one. Lol.

In a perfect world, owning a vineyard, interview fascinating people who make a difference, travel the world and write books.

Maria Nuzio, Client Success Manager

Maria Nuzio

Client Success Manager

Maria Nuzio joined Smart Marketing Communications in 2014.  Prior to Smart Marketing, Maria worked as a project manager for several digital and traditional media companies overseeing media strategy, lead generation and produced successful direct response campaigns, programs and partnerships.

Maria graduated from the University of Hartford with a degree in Communications and Art History.  Her junior year, she studied painting and fashion marketing in Florence, Italy.

As a Client Success Manager, Maria is responsible for maintaining strong client relationships, developing program strategy, overall project management and program implementation.  Maria enjoys tackling new challenges, and excels in a fast-paced, creative work environment.

What do you consider your greatest accomplishment professionally? Personally?

Professional: Getting to a place where I can work with incredibly talented women and learn from them every single day. It has been the most rewarding experience in my career.

Personal: Loving & Accepting who I am.

What is your favorite movie?

I can only pick one? All time favorite would have to be Now and Then.

Who do you most admire (living or dead) and why?

Leonardo Da Vinci. His keen eye and quick mind led him to make the most important scientific discoveries and is one of the greatest painters of the Italian Renaissance. I admire his will to learn and create. The Inventor. The scientist. The artist.

You are stuck on an island and can have only one meal for the rest of your life and one possession–what are they?

Meal: Pizza, because….Pizza.

Possession: My art supplies.

What’s your favorite quote?

“Just bend the pieces ’til they fit”

If you weren’t in PR and Marketing, what would you be doing?

I would paint. All day. Every day.

Andrea M. Garcia, Marketing Coordinator

Andrea M. Garcia

Marketing Coordinator

Andrea Garcia joined SmartMarketing Communications in 2016 as Marketing Coordinator.  Based in Albuquerque, Andrea is an integral part of the SmartMarketing team where she works on a number of agency initiatives, and plays a critical role in providing marketing support for clients throughout the Southwest.

Prior to joining SmartMarketing Communications, Andrea specialized in sales management, internal employee development and customer service training in the mobile communications industry.  Andrea’s team was often ranked number one in their region and was recognized for achieving excellent customer service while exceeding sales quotas.  She graduated from the University of Denver where she excelled academically, graduating Honors Cum Laude in just three years at the top 10% of her class.  Andrea also participated in three highly integrated international programs in Spain, Costa Rica and London.

As Marketing Coordinator, Andrea provides clients with valuable local market support, research, media outreach and on-site special event management.   In addition to working extensively with our Southwest clients, Andrea also provides marketing support for clients in our other offices, as well.

What do you consider your greatest accomplishment professionally? Personally?

Personally, the adventure of parenthood – raising two boys, teaching them new things, watching them grasp concepts and grow as individuals is the most incredible feeling in the world. It is priceless. Professionally, I’m still working on it. I’ve been honored to be a part of some truly amazing leadership teams in New Mexico and am thrilled to now be a part of SmartMarketing Communications. The possibilities are endless.

What is your favorite movie?

The Godfather I & II, no wait! Singing in the Rain … hang on – it would have to be Jurassic Park, no Ace Ventura, Les Miserables … Braveheart! I can only pick one? Really? Ok – Ferris Bueller’s Day Off. Oh and The Goonies.

Who do you most admire (living or dead) and why?

Dr. Seuss because “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” “And will you succeed? Yes you will indeed! (98 and ¾ percent guaranteed.) Well said Dr. Seuss.

You are stuck on an island and can have only one meal for the rest of your life and one possession — what are they?

Only one meal for the rest of my life? Well… to me, a meal doesn’t just consist of the food you eat, but the also the people you eat it with. My one meal would have to be an awesome cook out with my closest friends and family – steaks, sushi, bacon-wrapped stuffed green chile, shrimp, posole, homemade tortillas and enough laughter to fill the island. I wouldn’t need a possession because I would have my people. But if there is wifi, I would definitely want my iPhone!

What’s your favorite quote?

“In order to succeed, your desire for success should be greater than your fear of failure.” – Albert Einstein

If you weren’t in PR and Marketing, what would you be doing?

I would be travelling the world and snowboarding on the weekends.

Sam Gair, Social Media Specialist

Sam Gair

Social Media Specialist

Social Media specialist, well-rounded photographer, currently enrolled in school for mass communications and environmental studies.

What do you consider your greatest accomplishment professionally? Personally?
My greatest accomplishment would have to be my trip to South Africa. I was personally interviewed and hand selected from a pool of applicants to travel to South Africa and lead a life empowerment retreat for the South African youth. In this retreat, through exercises, talks and group activities, we had the teens learn and use tools to emotionally handle the hardships that face them from the HIV crisis in the region, as well as discussing safe sex. We strove to provide them with leadership skills to enable them to grow into the adults their communities desperately need.  It affected me emotionally, but it also gave me a whole new understanding of what is important in life and who I want to be in this world.

What is your favorite movie?
My favorite movie is either Superbad or Pulp Fiction.

Who do you most admire (living or dead) and why? Admire?
Honestly it’s so cheesy, but I really admire my mother.  She raised me on her own and has given me everything that I need and want in this world.  Plus she runs her own business which I think is pretty cool.

You are stuck on an island and can have only one meal for the rest of your life and one possession–what are they?
The biggest steak and baked potato.  Possession I would have to pick two, my dog and cat.

What’s your favorite quote?
Where you invest your love, you invest your life.

If you weren’t in PR and Marketing, what would you be doing?
Traveling the world and taking pictures.

But enough about us.  We want to hear about you.  Contact us today to discuss your needs for your business … and how we can do for you what we’ve done for so many businesses and organizations throughout the country.