As one of Hilton Head Island’s top medical spas, Island Medical Spa was preparing to launch its second location at SunGate Medical Center in Bluffton, South Carolina. IMS needed a way to not only build interest and grow the practice in the second location, but to differentiate IMS from other spas throughout the region by highlighting the medical services and “physician care” offered at IMS that is not available at traditional spas.
IMS opened the doors at its second location in Bluffton/Okatie to a steady stream of clients, both existing clients who welcomed the state-of-the-art services and new programs being offered at this second convenient location, as well as new clients who had heard about the opening and what IMS offers through pre-launch and continuing publicity efforts as well as the successful Open House events. Full page articles in Hilton Head Monthly, Celebrate Hilton Head and other newspapers throughout the Lowcountry effectively communicated the key messages about what IMS offers at both locations, and Open Houses and seminars further brought in new clients and helped to grow business at both locations. In addition, the partnership created with the three South Carolina local not-for-profit groups continues to be a way for IMS to showcase its commitment to philanthropy, further differentiating it in the competitive spa marketplace and helping to brand and build spa business.