It’s all about fresh at Mi Sazon. Known for providing quality, fresh spices to restaurants, catering companies, chefs and home cooks, Mi Sazon spice company was looking to become more accessible and relevant to U.S. consumer. SmartMarketing was tasked with creating a logo and packaging design that better visualized their intended message. We created a brand identity that supported a clean culinary attitude. Spotlighting the ingredients contained within each spice jar, they are real heroes of the packaging – making the each spice easy to identify at a glance.