Since Leslie Rohland first opened The Cottage Café, Bakery & Tea Room in 2009, she has transformed one of Bluffton, South Carolina’s most historic cottages into one of the Lowcountry’s most popular quaint restaurants. Although the restaurant had built a strong following of fans of its “scrumptious fare with a Southern flare”, Leslie knew that some “smart marketing” could take her restaurant to a whole new level – and came to SmartMarketing Communications to put our many years of restaurant marketing experience to work for her and The Cottage.
Since partnering with SmartMarketing Communications on a multi-faceted marketing and public relations campaign, the Cottage has grown even further to become one of the Lowcountry’s most popular restaurants. With its new menus and special events appealing to a wide variety of customers, The Cottage has become a favorite destination for both longtime area residents and visitors to the Lowcountry. Smartmarketing’s execution of marketing and publicity campaigns surrounding the winning of a number of prestigious industry awards has further helped The Cottage stand out and become a leader in the competitive Bluffton restaurant market. SmartMarketing’s role in creating and executing the first-ever the first-ever Bluffton Coffee and Chocolate Fest in 2018 on behalf of The Cottage also played a major role in helping the restaurant gain even greater local awareness (and more customers) – with more than 3,000 local residents coming out to this packed event held on the Green right next to The Cottage.