YogaSix Academy

Category
Creative Services, Public Relations, Social Media
About This Project

Founded in 2012 in San Diego, YogaSix is a boutique yoga brand that offers a broad range of heated and non-heated yoga classes, boot camp style fitness classes and meditation. YogaSix is a modern fitness studio offering a fresh perspective on one of the world’s oldest practices, with classes that cater to every fitness level and aim to strengthen the mind-body connection.

SmartMarketing successfully orchestrated the opening of the first state-of-the-art YogaSix studio, a mind-body practice yoga experience for all fitness levels, in New Mexico. Working closely with Y6 Corporate marketing executives, SmartMarketing was tasked to lead public relations, social media and marketing efforts. Utilizing a calculated network of media outlets, community leaders, organizations, and strategic partnerships YogaSix was able to enter into the Albuquerque market as a top competitor in the boutique fitness category.