04 Nov Taboos to Remember…
Ok, this is an oldie but goodie. Technology has allowed businesses to go global faster and easier than ever before. This opens up new opportunities for growth and prosperity and well, also opens us up for the possibility of a few business blunders– if you don’t do your homework! Businesses need to pay close attention to cultural differences. This carries over into marketing in many ways. If you are marketing a product to customers overseas, you need to know not only who they are and why they need your product or service, but how to relate to them. Not understanding or respecting a perspective client’s culture could be business-suicide.
Whether it be overseas or in our own backyard, everybody blunders from time to time, it’s just part of doing business.
Tell us your most hilarious business blunder. Remember, we are laughing with you, not at you…unless you aren’t laughing, in that case we are laughing at you. Or tell us a business blunder! Discuss.